Entry #5: Mayhem
Tailgater :30 | Allstate Mayhem - YouTube
The Allstate Mayhem campaign was a marketing strategy using many rhetorical methods to pull in new customers. The slogan was to enroll in Allstate Insurance to "protect yourself from mayhem". Specifically, the "Tailgater" episode was constructive.
The commercial starts out with the character "Mayhem" driving to a tailgate party while also physically tailgating the car in front of him. This scene sparks some humor with the ironic situation but also creates personalization because a majority of people have all experienced similar types of annoying traffic incidents. It may bring up old memories or familiar feelings about these situations. In circumstances like this, it is very common to watch through the rearview mirror to check the status of your car with someone else in close proximity.
The commercial implies that because you are watching through the rearview mirror, you end up rear-ending the person in front of you. The ironic but factual appeal to anxiety acts as an effective rhetorical method because situations like this are so common. Relatability is what draws in the audience and keeps them there.
Hey Alyssa, I agree with you about the Tailgater ad, the author puts real life situations into buying. Allstate car insurance. It bring up old memories or familiar feelings when someone is trying to tailgate you on the road and is trying to pass you, you get anxiety and almost don't know what to do in certain situations like that.
ReplyDeleteHi Justin. You're right about the Tailgater Allstate ad. This ad defiantly has relatable moments and familiar feelings. I've had plenty of tailgaters in my past drives. This ad is very engaging and humorous. Great work.
ReplyDeleteSorry. I meant to say Alyssa, not Justin.
ReplyDeleteHello, Alyssa I agree that the Tailgater advertisement uses real-world scenarios to influence purchasing. Car insurance from Allstate
ReplyDelete